McLaren P1 GTR Ayrton Senna Special Edition

The guys at McLaren Special Operations have a resume that’s filled to the brim with insane projects, all of which have a significant amount of clout within the automotive industry. Once again, they’ve been recruited to complete a worthy tribute — a Marlboro themed livery that pays homage to Ayrton Senna’s 1988 championship-winning F1 car.

The P1 GTR was commissioned by a McLaren collector who worked with the auto manufacturer’s famed internal design company for over three years to pay homage to Ayrton Senna, an iconic racer who won a handful of Formula One world championships for McLaren in 1988, 1990, and 1991. The GTR is adorned in two classic colorways from the brand — Rocket Red and Anniversary White — marking the defining relationship between McLaren and the Marlboro brand for over 20 years. A slew of aerodynamic upgrades were added to the P1, which includes a new front splitter, larger endplates on the rear body wing, a front dive plane, and a Gurney flap, alongside the original McLaren MP4/4 with Senna trademark graphics, script, 1988 racing number, and the words “Driven to Perfection” scrawled on the doors of the car — a remembrance that can only be attributed to the nature of the legendary Brazilian driver.

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