McDonald’s The Straw

Feb 17, 2017

Category: Gear

If someone were to ask you what you think of when you hear the word ‘innovation,’ chances are the birthplace of the Big Mac isn’t the first thing to come to mind. And in most cases you’d be right. Except for this one. In a shocking development, McDonald’s – the world’s leading fast food purveyor – is actually at the forefront of a new development. Unsurprisingly, however, it’s a creation designed to consume one of their products. We’d like to introduce you to the STRAW – which, of course, stands for “Suction Tube for Reverse Axial Withdrawal.”

In anticipation of the public release of a long-time secret menu fan-favorite, the Chocolate Shamrock Shake (a 50/50 split of the brand’s classic chocolate and minty green St. Patrick’s Day shakes), McDonald’s teamed up with a group of actual rocket scientists and robot engineers to give the classic drinking straw a reboot. The folks, who hail from JACE Engineering and NK Labs, were tasked with developing a way to get the perfect flavor mix in every sip. What they came up with was this 6-ingress J-shaped drinking apparatus. But only 2,000 are being made and will be given out with a purchase of a Chocolate Shamrock Shake on a first-come first-serve basis, so you’d better act quick if you want to find out if it actually works. [Purchase]

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Gear

NOMOS Glashütte's Ahoi Atlantic Could Be the Only Watch You'll Ever Need

The German-made timepiece is versatile enough for any and all situations.

Posted By Johnny Brayson

Partner

InsideTracker Is the Ultimate Fitness Buddy for Your Summer Goals

This health app uses your own blood and DNA to inform nutrition and exercise recommendations.

Posted By Ethan Brehm

Partner
Featured Image

Review: Peak Design Delivers Its Take on the Ultimate Flight-Ready Backpack

The 45-liter Travel Backpack benefits from extensive firsthand globetrotting knowledge & experience.

Posted By

Jun 29, 2022

Featured Image

The 10 Best Summer Fitness Essentials

Find the right gear for hitting all your goals this season.

Posted By

Jun 29, 2022

Featured Image

Lifestraw’s 8L Gravity Filter System Brings Versatility to the Campsite

The brand describes it as the most durable high-capacity gravity system on the planet.

Posted By

Jun 28, 2022

Featured Image

Terrein’s Piston-Equipped Hiking Boots Are Designed to Prevent Injury

The shoe's innovative Betterguards system reacts three times faster than what your body is capable of.

Posted By

Jun 28, 2022