McDonald’s The Straw

Feb 17, 2017

Category: Gear

If someone were to ask you what you think of when you hear the word ‘innovation,’ chances are the birthplace of the Big Mac isn’t the first thing to come to mind. And in most cases you’d be right. Except for this one. In a shocking development, McDonald’s – the world’s leading fast food purveyor – is actually at the forefront of a new development. Unsurprisingly, however, it’s a creation designed to consume one of their products. We’d like to introduce you to the STRAW – which, of course, stands for “Suction Tube for Reverse Axial Withdrawal.”

In anticipation of the public release of a long-time secret menu fan-favorite, the Chocolate Shamrock Shake (a 50/50 split of the brand’s classic chocolate and minty green St. Patrick’s Day shakes), McDonald’s teamed up with a group of actual rocket scientists and robot engineers to give the classic drinking straw a reboot. The folks, who hail from JACE Engineering and NK Labs, were tasked with developing a way to get the perfect flavor mix in every sip. What they came up with was this 6-ingress J-shaped drinking apparatus. But only 2,000 are being made and will be given out with a purchase of a Chocolate Shamrock Shake on a first-come first-serve basis, so you’d better act quick if you want to find out if it actually works. [Purchase]

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