As an ideal ride share option for when the party drags on just a little too long and you’ve had one too many, Lyft has exploded in recent years as a viable and – quite honestly – a less controversial alternative to Uber. Now, in cahoots with Budweiser, the two brands have teamed up to offer a one-of-a-kind experience that looks to transport “lyfters” back to the Prohibition Era.
It’s all in conjunction with Budweiser’s upcoming release of their 1933 Repeal Reserve Amber Lager. And to celebrate the upcoming holiday release, a full fleet of antique cars will be made available for Lyft riders over the age of 21 in New York to score Bud Vintage Mode when booking a ride between the hours of 3-7 pm ET on Wednesday, October 25. During which, riders will cruise through the Big Apple, passing landmarks and neighborhoods that played an integral part to Prohibition – all while learning about the newly release beer.
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