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Luminox’s New Bear Grylls Survival Watch Was Made From Recycled Ocean Plastic

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Spanning some 1.6 million kilometers, the Great Pacific Garbage Patch covers an area twice the size of Texas or about three times the size of France. With an estimated 1.8 trillion pieces of plastic debris — around 250 for every person — it’s as harrowing a testament to human wastefulness as there could be. And yet, it continues to grow.

Keeping this in mind, Luminox has partnered with Bear Grylls and #tide for the launch of their latest watch, the Survival ECO 3700 Series. Sporting Bear Grylls’ slogan “Never Give Up” on the dial, as well as his logo at the 10 o’clock position, this watch is a fitting reminder that we still can make a difference in the fight against climate change. Additionally, it features a case, bezel, and strap made from #tide ocean material® which is a high performance compound made from 100% recycled ocean-bound plastic. Limited to just 1500 pieces, the Survival ECO 3700 Series also recognizes the many species of animals that have gone extinct since the 1500s. And as with other Luminox watches, the Survival ECO 3700 Series comes standard with a sapphire crystal, a unidirectional dive bezel, and Luminox Light Technology. You can pick up the Survival ECO 3700 Series for $445, with a portion of the proceeds going to Project Aware.

Purchase: $445