You Can Finally Buy LG’s Revolutionary Rollable 65″ OLED 4K HD Television

We first learned of LG’s bonkers rollable OLED TV prototype way back in 2018, and now the production version is finally being rolled out to customers in the U.S. — provided you’ve got the cash.

The LG Signature OLED R is the world’s first rollable TV, with a screen so thin and flexible it can literally be rolled up inside its sound system base, leaving you with just a compact and attractive Dolby Atmos soundbar when in “Zero View.” The TV can also be unrolled partially in “Line View,” a slim display offering a dashboard with basic information, smart speaker capabilities, and mood lighting. But the real magic happens in “Full View,” when an impossibly-thin 65” 4K TV rises to a height several times taller than its stylish home. The picture and sound quality are top-notch, but what you’re really paying for is the revolutionary novelty of the device’s design. And pay you will, a lot. LG hasn’t released pricing details for the TV yet, but the Korean version that went on sale last year costs upwards of $90,000 after converting to USD. LG is currently taking inquiries to purchase the OLED R from prospective American buyers, so make sure your finances are in order and give them a shout.

Learn More: LG