Levi’s were once the clothing of choice for Hollywood stars (if they aren’t still). Popularized by Elvis Presley, Marilyn Monroe, James Dean, Steve McQueen and others, the selvedge denim clothing went from workwear for the day-laborer to clothing that emblematized Hollywood glamor. Now, in partnering with United Arrows & Sons creative director, Motofumi “Poggy” Kogi, Levi’s is throwing it waaaay back, to the golden era of denim.
Motofumi, known as “Poggy” or “POGGYTHEMAN”, grew up in Japan, in a culture that has its own rich denim history. But the blue-jean craze that swept the land of the rising sun in the ’50s and ’60s would never have begun had it not been for Hollywood stars wearing blue jeans on the silver screen. Namely, James Dean, who wore his iconic Levi 501s in Rebel Without A Cause. Thus, Poggy’s collaborative collection with Levi’s is greatly influenced by Dean. Another piece, called the McQueen Pant, is based on another Hollywood legend; the King of Cool, Steve McQueen. Poggy found more inspiration in the depths of Levi’s dusty archives. He recreated aspects of WWII-era workwear chore coats, overalls, hats and button-down shirts, adding modern tweaks to create a blend of modern street culture, vintage glamor, and old-school grit.