These Levi’s 501 Jeans Are Made To The Same Specs As WWII-Era Denim

Dec 11, 2020

Category: Style

To support the mounting war effort abroad, manufacturers on the American homefront had to make a number of sacrifices to ensure that troops could get the supplies they needed. Levi Strauss & Co. was one such company, adjusting its production so that it could keep its doors open and continue producing jeans. It was during these years that the 501 experienced a number of changes, losing rivets and watch pockets and seeing branded buttons replaced by standard-issue items.

In celebration of American mid-war ingenuity, Levi’s is recreating its 1944 501 jeans as part of its ‘Perfect Imperfections’ collection. Limited to just 501 pairs, there will be 5 distinct styles, each displaying a different manufacturing inconsistency of the period. For instance, some pairs will be missing extra red tabs, while other versions will include extra. And because thread was rationed during World War II, the collection will include recreated printed arcuates, with some being regular and some being crooked, misshapen, and even upside down. In fact, some jeans will have no arcuates at all. And if that wasn’t enough — every pair is made using 1940s Cone Mills White Oak denim — the last of the deadstock denim to ever feature in jeans. Available for $425 exclusively on the Levi’s app.

Purchase: $425

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Style

Upgrade Your Winter Work From Home Wardrobe With This Athleisure Wear Set

A breathable stretch fabric construction that's equal parts comfortable & presentable.

Posted By Tim Huber

Partner

This Proof Field Jacket Pairs Classic Mil-Spec Looks With A Modern Stretch Fit

Keeping the hardy spirit of the M65 alive and well.

Posted By Gray Van Dyke

Partner
Featured Image

Proof’s Rugged Rover Highlander Jacket Is The Perfect Piece Of Adventure Outerwear

M65-inspired & made from a blend of tough canvas & moisture-wicking Sorbtek fabric.

Posted By

Jan 27, 2021

Featured Image

Hublot & Richard Orlinski Turn To Ceramic For The Latest Fusion Watch

The watch is part of the brand's ongoing collaboration with the artist.

Posted By

Jan 26, 2021

Featured Image

Zenith Ups The Ante On The El Primero With The Upgraded Chronomaster Sport

The El Primero movement can measure down to one-tenth of a second.

Posted By

Jan 25, 2021

Featured Image

You Can Build The Bespoke Engagement Ring Of Your True Love’s Dreams

Perfect jewelry crafted exclusively for your soulmate.

Posted By

Jan 25, 2021