Having invented the denim jean way back in 1873, Levi’s has been a mainstay of men’s style for longer than “men’s style” has been a thing. Today, their catalog is so deep, you could probably fill an entire warehouse with single pairs of their individual styles. But since no production jean beats a bespoke tailored pair, they’ve created a custom line they’re calling Lot No. 1 Jeans.
Available exclusively in Levi’s locations in London, New York, and San Francisco, this is the most personalized offering the brand has ever made. It all starts with a private meeting with a Levi’s Master Tailor. With their guidance, you can choose literally everything that goes into your jeans from the weight and wash of the denim to the rivets that hold them together. Of course, they’ll also then take your measurements to ensure the fit is 100% perfect. Then, through a painstaking 16-hour process, the Master Tailor will craft your one-of-a-kind denim. Pricing will depend on your selections but we can imagine this bespoke experience will not come cheap.