It seems that Levi’s is becoming an increasingly technical brand. Yeah. We know. We don’t intuitively put them in that category either. But if you consider the work they’ve done with the Jacquard project they announced earlier this year, their commuter line, and now their new 501 stretch jeans, it’d be disingenuous not to describe them as such.
After a lot of hard work and research the heritage clothing brand has come up with a way to add some serious stretch to their 501s without compromising on the line’s famous proprietary Shrink-To-Fit Fabric. This is a first. 501s have never been made with anything other than that proprietary fabric up until now. According to the brand, the jeans will now be able to stretch between 12.5 and 17 percent more than previously, making them that much more comfortable to wear. Even more impressive is the fact that none of this additional fabric has taken away from the classic look of the 501. Keep an eye out for these in the upcoming fall line from the Levi’s. [Purchase]