Leica M Camera by Jony Ive and Marc Newson

Oct 10, 2013

Category: Tech

More than just a beautiful design, the Leica M is a camera with a cause. Designed as a collaboration project between Apple’s Senior Vice President Jony Ive and industrial designer Marc Newson, the Leica M will be auctioned off at the RED auction, where proceeds benefit The Global Fund to fight AIDS, Tuberculosis, and Malaria.

Sure the camera’s laser machined aluminum body (based on the Leica Digital Rangefinder camera)  is drop dead gorgeous, but this little gadget also packs a powerful punch. Equipped with a full-format CMOS sensor along with a high performance processor and a Leica APO-Summicron-M 50mm f/2 ASPH lens, this one of a  kind shooter is ready for action. The camera will be auctioned off on November 23rd, and you can expect to fetch a pretty penny.

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