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Land Rover Built A Military-Inspired Watch Tough Enough For Overlanding

Elliot Brown is no stranger to utilitarian timekeeping. As one of the UK’s most trusted military outfitters, the brand has built a name for itself within the world of rugged (but refined) wristwear, striking the perfect balance between suave style and purposeful architecture. Now, the brand has partnered with Land Rover to create the Holton — a marine-grade timepiece honoring the pair’s pursuit of adventure.

Utilized by various mountain rescue and specialist units within the United Kingdom’s Armed Forces, Elliot Brown’s watches have become symbolic of aesthetic implementation. The Holton draws inspiration from this fact, calling upon a durable, outdoor-ready 316L stainless steel case, triple-sealed crown, and a compressor caseback to house its bespoke shock protection system. If 200-meter water protection and 5000G force management aren’t your cups of tea, don’t worry; the watch also boasts a UV, cold, and seawater-resistant EPDM rubber strap, legible luminous markers, and a precision-crafted Swiss quartz movement for ultra-accurate timekeeping. Head to Land Rover’s website to pick up one of your own for around $630.

Purchase: $630