If there were a universal language that connected all of humanity, it would probably be barbecue. While grilling has become modernized over the last few years with the advent of smart pellet grills, there are still those who prefer to grill the analog way with charcoal grills, and as far as charcoal goes, you don’t get more iconic than Kingsford. The American charcoal company looks to elevate their grill game even more by partnering with famous design studio Reality To Idea in a limited-edition grill drop.
Cheekily dubbed the “world’s hottest collab,” the Kingsford x Reality To Idea portable Everdure Cube grill is a mashup of streetwear culture, art, and honest-to-goodness barbecue. Designed by Reality To Idea’s founder, Joshua Vides, the limited-edition Everdure Cube grill features Vides’ monochromatic style with his signature graffiti designs on its smooth, matte white exterior. Moreover, the collaboration comes with a grill kit that includes all the essentials a griller would need to “chef-it-up” either at home or on-the-go: Kingsford Match Light Charcoal, matches, an embroidered apron, and an authentication card signed by Vides. When designing this particular Everdure Cube grill, Vides endeavored to create “a wonderful blend of cultural elements that we hope will ignite curiosity in a whole new wave of grillers.” Much like his regular art, Vides used his experience growing up as a first-generation Guatemalan as inspiration for this grill to inspire the next generation of grillers and artists.
This collaboration comes hot on the heels of Kingsford’s first collaboration with celebrity jeweler, Ben Baller, which ended up selling out in a matter of seconds. The limited-edition Everdure Cube grill will be available only via the NTWRK app starting on November 16, 2021 at 2:30pm PST for $495. If it’s anything like Kingsford’s first custom grill, you better mark your calendars and set an alarm.