You Could Own This Leica Prototype Designed By Jony Ive & Marc Newson

Mar 23, 2021

Category: Tech

Back in 2013, then-Apple Senior Vice President of Industrial Design Jonathan Ive teamed up with Australian designer Marc Newson to create a prototype Leica M to be sold as part of the (Product) RED charity auction. After making headlines for fetching a cool $1.8 million, that was the last anyone would ever hear of the eye-catching camera — or so they thought.

Pictured before you is that very same on-off Leica, and it’ll be going up for sale once again as part of the 38th annual Leitz Photographica Auction. The product of over 561 different developmental models, 1,000 prototype parts, and 765 hours of manufacturing, it features a unique aluminum-alloy body and comes complemented by a matching APO-Summicron 2/50 mm ASPH lens. Elsewhere, you’ll find that the control buttons and dials have been recessed to ensure they’re flush against the camera, with the overall finish polished for a brilliant mirrored aesthetic. Despite the heft of its previous price tag, bidding will open at $120,000 starting June 12th. In the meantime, you can learn more at the link below.

Purchase: $120,000+

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