Those who thought that crowdfunding was just for modest upstart businesses can think again thanks to Johnnie Walker dabbling with this model. In fact, they’re currently live on Indiegogo looking to crowdsource their newest project – dubbed the Johnnie Walker My Edition.
My Edition is fairly straightforward. That is, it’s a whisky made specifically for you by the master blenders at Johnnie Walker. Here’s how it works. First, choose a personal blend based on flavor preferences, add a unique message that will then be engraved on the bottle, next create your own bespoke label that will handsomely adorn your personal bottle, and lastly choose from a series of limited edition cases to help display your new bottle in style. Whether a birthday gift for someone special, an anniversary gift, graduation gift for the of-age college grad, or even a reward to yourself for a job well done, there’s rarely an occasion where great whisky isn’t appropriate. Now, it can be your own special batch that will facilitate the celebration. Available now for reservation.