Jack Daniel’s has long coasted on the back of its iconic No. 7 Tennessee Whiskey, knowing that they had a reliable and iconic product on their hands and never feeling the need to go after whiskey connoisseurs looking for something a bit more sophisticated. But times are changing in a big way, as the 146-year-old brand has just announced its first age statement bottle in over 100 years.
Jack Daniel’s 10-Year-Old Tennessee Whiskey aims to honor the type of whiskey that the company was bottling at the end of the 19th century. To do so, the whiskey has been aged in oak barrels in Jack Daniel’s Lynchburg, TN barrelhouse over the last ten summers while periodically and methodically being relocated throughout the grounds to extend the aging process and produce a more complex spirit. The result is a 97 proof whiskey — a first for the distillery — with notes of dry fig, raisin, and oak on the nose, warm butterscotch, soft fruit, and smoke on the palate, and sweet tobacco and spice on the long finish. Priced at $70 a bottle, Jack Daniel’s 10-Year-Old Tennessee Whiskey will arrive in stores this September in limited quantities and will then become an annual release moving forward.