Michael Jordan created a legacy as one of the greatest basketball players of all time, and his influence on the court was notoriously unrivaled. Off the court, Jordan was an avid motorcyclist whos association with the sport led to an unlikely collaboration between the German custom motorcycle builders at Impuls, and BSTN, a seasoned German sportswear retailer overseeing the launch of the new Air Jordan XI Concord shoe.
To commemorate this release, BSTN approached Impuls with a proposition — outfit a Ducati 916 with a focus on the aesthetic, groundbreaking nature of the shoe, and complete the build in just under two months. The 1995 donor Ducati was sent to Munich, where the 920cc sportbike was 3D scanned in order to compile data on its iconic silhouette. From there, a digital build of the angular fuel tank, metal fuel cell, and reevaluated fairing took place, paired with a hand-fabricated rear frame, seat baseplate, and custom exhaust tips. Alongside the slew of custom parts, the bike underwent a complete electronics overhaul thanks to Motogadget, coupled with new Magura HC3 radial master cylinders and ABM Steelflex lines. A custom built ceramic-coated exhaust manifold and black neoprene seat accent the sleek lines of the 916 — kindling a perfect relationship between the bike’s iconic white and black colorway, representative of the aesthetically pleasing Air Jordan XI Concord.