Hydro Flask Unbound Series Soft Cooler

Ever since Yeti grew to become a $5 Billion dollar company by selling coolers, outdoor brands have been gunning for a piece of their market share. The most recent one to launch a new line? Hydro Flask with their new Unbound Series Soft Cooler.

Yup. The same brand that cut its teeth making incredibly well insulated stainless steel bottles has now crossed into the world of soft goods. These packs use the same TempShield technology developed for the bottles, but applied in a new, comfortable 24-liter pack. The back of this structured backpack is compression molded for a rigid, but comfortable fit. And because you never know what may lay ahead on the trail, Hydro Flask made sure to construct the exterior of the bag from a tear, abrasion, and puncture resistant material. To top it all off, the bag can reportedly keep ice frozen for up to 24 hours. Don’t just take our word for it, though. Apparently the pack has already won the coveted European OutDoor Industry Award. Look for these in the spring of next year when they’re expected to retail for $275.

Learn More: Hydro Flask