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Huckberry & Coors Kick Off A Three-Part Collab Inspired By Golden Hour

With 2020 behind us, it’s a good opportunity to stop, slow down, and take stock of the present situation before we dive into the year ahead. Sure, we’d all like to go forward and get on with our lives, but there’s something to be said for taking the time to do some honest reflection. In fact, it’s these such moments that inspired Huckberry and Coors Banquet for their latest collaboration.

It’s called the Golden Hour Series and, with each portion of the three-part project, the brands are focusing on individuals who’ve worked to make adventure accessible to others. First up is Greg Boydston, a photographer and firefighter who spent six years working as a wildlife Hotshot putting out forest fires and documenting his work along the way. For his installment, Huckberry and Coors have dropped a grip of goods that oozes heritage Americana. Headlining the release is an exclusive trucker jacket made from durable denim and lined with twill fabric. However, if you’d like to get in on the action, there’s everything from coolers to corduroy hats to leather coasters — each with its very own custom co-branding. You can pick up the Golden Hour Series over on Huckberry’s website from $10 to $198.

Purchase: $10+