Four years ago a young couple popped up on Kickstarter with a simple but brilliant idea. They wanted to ditch laces in favor of a series of rubberized clasps that would turn any pair of sneakers into a comfortable slip on. It was a hit. Now, the company has come back with an updated version of this invention – Hickies 2.0.
With this second version, the brand was looking to build a more flexible, durable, and comfortable pair of laces, something they managed to achieve in a few different ways. First, by increasing the contact area of the fish-hook system by nearly 40%, each clasp was made more secure so the likelihood of it coming unhooked while you were running is much lower. Second, they increased the thickness by nearly a third, making each Hickey that much more durable and longer lasting. Never give a second thought to untied laces while exercising again. When these come out this December, they’re expected to retail for $18. [Purchase]
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