Hey Bicycles

We seem to be noticing a dedicated focus on mastering the basics with this new crop of urban bicycles, and we hereby declare we like this direction.

Hey Bicycles are right at the tip of the trend’s spear, with a design and attention to detail that’s quite noteworthy. Winner of this year´s prestigious Red Dot award for Product Design, Hey bikes home in on comfort, style, and simple but important dynamics, leaving the fancy cycling pyrotechnics to other companies. The minimalist design led by that flowing frame almost says “art piece” as much as it does “daily commuter.” Choose from seven different models, three for men and four for women, including some eye-catching models with bright orange or green rear tires. [Via | Purchase]