Herschel Celebrates Its 10th Anniversary With A Bird-Themed Modernica Collab

Named after a remote Canadian frontier village in Saskatchewan where multiple generations of the company’s founders were raised, Herschel Supply Co. has grown into one of the most popular brands in the everyday carry backpack and bag space, with a deep catalog of hip, fashion-forward designs with a heritage-inspired vibe that can be had at a fair price. And with the Canadian company now celebrating its tenth anniversary, it’s opted to mark the occasion via the release of the “Birds of Herschel Collection.”

Sold in three colors, this special edition collection sees Herschel apply a new bird-themed print pattern—featuring species native to Herschel’s namesake locale—onto seven of its best-selling and all-time most popular bags, including the Heritage Backpack, Little America Backpack, Novel Duffle bag, Nova Backpack mid and mini, Cruz Crossbody, and Nineteen Hip Pack. The collection also sees Herschel join forces with Los Angeles furniture firm, Modernica, to deliver a limited edition bird print version of Modernica’s midcentury-style, metal-framed, fiberglass Shell Eiffel Chair. Available now, the Herschel Supply Co x Modernica Birds of Herschel Collection starts at $42 for the Cruz Crossbody and goes up to $595 for the chair.

Purchase: $42+