Hasselblad True Zoom Camera

What a weird month. First Leica comes out with a point and shoot instant camera, then Apple’s iPhone 7 Plus is released with optical zoom, and now this? Hasselblad. The Hasselblad has teamed up with Motorola to produce the True Zoom as one of the Moto Mods for the Moto Z.

Essentially, this modular add-on to the Moto Z allows users to turn their phone into a high quality shooter at any moment. The camera from the Swedish maker has the ability to shoot both JPEG and RAW 12 megapixel images, behaves incredibly well in low light, and features a 10x digital zoom for capturing those far-away shots. Yeah. Take that, Apple. In addition to these features, the add-on feels good in the hand, giving users a shutter release button alongside a textured grip, much like any other high-quality point and shoot out there. Add it to your kit and blow your friends away for $300. [Purchase]