Google x Mattel View-Master

Feb 17, 2015

Category: Tech

Whereas today’s kids require five screens and a Ritalin smoothie to stay entertained, back in our day, Dad could plop a plastic View-Master in front of us and we’d be good for hours. But technology always moves forward, and now the iconic 20th century toy is getting a makeover thanks to a team-up of Mattel and Google.

The new View-Master uses Google’s virtual reality cardboard platform and will work with most smartphones when it debuts this fall for around $30. Users will just download an app, slide their phone into the View-Master, and hold it up to their eyes. The makers say you’ll then be transported to lifelike 3D versions of everything from prehistoric times to modern day San Francisco. An age grading of 7+ is expected to be attached to the new View-Master when it’s released, so ya know, don’t go trying to freak out newborns or anything.

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