Jack Heuer, great-grandson of luxury watchmaker Edouard Heuer, kept the tradition of superior watchmaking alive when he took the wheel in 1962. But he also expanded the wheelhouse. A speed-enthusiast, Jack’s legacy was to bring TAG Heuer into the race world, sponsoring innumerable Formula One races during his two decade tenure as CEO. The TAG Heuer Carrera is the physical fructification of TAG Heuer’s relationship with motor racing. The Carrera is a racing chronograph of unrivaled quality, conceptualized during Jack’s reign. In 1972, CEO Jack Heuer gave the gifted racer Ronnie Peterson an gold Carrera for his performance in the German Grand Prix on the Nürburgring circuit. Now a replica of that watch is going to auction, and race fans have a golden opportunity to purchase a piece of history.
The 18-karat gold Carrera was a personal gift to the Formula One racer nicknamed “SuperSwede,” Ronnie Peterson. It comes personally engraved with an honorific engraving from Heuer that reads: “‘Success’ – Ronnie Peterson from Jack W. Heuer.” The 1158CHN Carrera was known as the “Driver’s watch,” and it marks the beginning of TAG Heuer’s venture into racing – a venture that would span the next fifty years, up to the present day. The brilliant design features a 38 mm case around a champagne dial, with applied gold sticks to mark your lap time. A near perfect facsimile of the original watch given to Peterson (which is housed in the TAG Heuer museum in Switzerland) is expected to sell for $24,000 – $29,000, and the proceeds will go to the Ronnie Peterson Memorial foundation to foster future talents in motor sports.
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