gestalten’s ‘Soft Electronics’ Book Highlights Industrial Design’s Golden Age

gestalten is a publisher revered for its wide array of visual compendiums, and the latest is sure to appease everyone from interior designers to wistful gadgeteers. With its latest coffee table book, Soft Electronics, collector Jaro Gielens shines a worthy light on “the golden era of industrial design” that had entertained the public between the 1960s and ’80s.

And while they often say not to judge a book by its cover, the bright orange Braun hairdryer from yesteryear provides a solid foundation for what to expect from the rest of Soft Electronics. Composed of 256 full-color pages, including the book looks to serve as a window into the past as we observe each of these respective products from a scope that detects both innovation and longevity.

With featured products ranging from a funky SEB coffee machine to a vintage AEG yogurt maker, the book has plenty to offer design geeks. It’s also worth noting that this is not the first book that Gierlens has put together for gestalten, with his initial release being Electronic Plastic, an equally nostalgic book highlighting the tabletop and handheld gaming devices of the 1970s and ’80s.

If you’re interested in getting your hands on this neat array of nostalgia-inducing electronics, you’re going to have to remain patient. Soft Electronics: Iconic Retro Designs From the ’60s, ’70s, and ’80s will be available on May 10th through gestalten’s website.

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