Everlast Gets In G-Shock’s Corner For A Knockout Timepiece

Everlast is one of the most iconic boxing brands on the planet, as every great from Muhammad Ali to Iron Mike Tyson has crumbled opponents while sporting the American brand’s gear. Casio decided to collaborate with the respected athletic company to give us the tough, sports-centric G-Shock x Everlast GBA800EL-4A Watch.

The digital watch is done up in the signature Everlast matte red colorway and you can find the boxing brand’s familiar logo prominently featured on the strap and dial of the timepiece. When the LED backlight is turned on, you’ll see the “Choice of Champions” slogan on the LCD screen. Made for world-class athletes, the watch features a countdown timer, stopwatch, step tracker, and Bluetooth connection to link to the Casio app. Just like other G-Shock timepieces, this wristwatch is shock-resistant and water-resistant up to 200 meters. This knockout timepiece will be available for training sessions in July for $160.

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