Fujifilm Reshapes The Photographic Landscape With The Mirrorless GFX 100

For much of the prosumer photography realm, medium (and large) format cameras are a distant dream — boasting robust resolutions, excessive silhouettes, and even higher price tags. While those who are serious about doing commercial work (or any other type of professional photography) won’t have an issue dropping a large sum of money for a top-of-the-line camera, Fujifilm has finally decided to pack its world-renowned color reproduction, stabilization, and resolution into an affordable package aimed at the (more-serious-than-average) consumer.

The GFX 100’s large format marries the exceptional performance of modern-day mirrorless offerings with the coveted qualities of a commercial camera — bridging the gap between the beautifully engineered bodies of the company’s smaller devices and the cumbersome footprint of their larger platforms. The exciting new offering boasts a lightweight, 95-point weather-sealed construction that houses the company’s 43.8×32.9mm Bayer array image sensor, giving users access to a massive 102-megapixel resolution, onboard phase detection autofocus (AF), and 4K video recording — made all the better by dependable 5-axis image stabilization. A 3.2-inch LCD monitor with 2.36 million dots ensures an accurate representation of the subject, while Fujifilm’s X-Processor 4 engine, 16-bit RAW photo capability, and SDHC/SDXC memory offer all the amenities of today’s high-end offerings at a respectable price point. The Fujifilm GFX 100 is slated for release on June 27 for $10,000.

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