With keg sales typically accounting for a significant percentage of breweries’ income, it’s not hard to see why so many beer operations have been ravaged by the global pandemic. And while smaller craft breweries have been hit the hardest, the big-name outfits haven’t been immune from the effects of COVID, including Budweiser, which recently found itself sitting on a surplus of its lager.
In an effort to make the most of a bad situation, the American company has called on Tokyo-based artisan liquor firm, Ethical Spirits & Co to craft a new gin from the stockpiled beer. Christened the “REVIVE Gin,” the liquor is made utilizing the compound manufacturing method, which sees ES&Co soak beer chips in un-distilled Budweiser liquor before adding beer, and then a myriad of other flavor-enhancing elements like lemon peel, juniper berries, and hops. This ultimately results in a so-called “compound gin” with a sweet taste with hints of salt and spice. Produced by hand in Gekkeikan Otekura, the REVIVE Gin boasts an alcohol content of 40%. Available now, the Ethical Spirits & Co REVIVE Gin is priced at roughly $53 for a 360ml bottle.
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