Ducati 90 Years

Dec 30, 2016

Category: Rides

It is easy to understand why people love reading about iconic companies. They can seem larger than life – seamless, and even effortless – but on closer inspection it becomes clear they’re the result of nothing but years of hard work. There is something compelling about that discrepancy, especially when you can find it in a company like Ducati Motorcycles. This is a large part of why Stile Ducati is such a compelling book – it takes you on a visual journey of the 90 year history of one of the most iconic motorcycle makers out there.

Founded in 1926, the Italian motorcycle company was helmed by just three brothers – Adriano, Bruno, and Marcello. The trio, along with the help of their father grew the tiny company from a small dark shop in Bologna during the mid 1920s to a gigantic 1,200 person team just a decade later. A dominant reason for why the company grew so quickly and managed to stick around for nearly 100 years is because of how striking and well preforming their motorcycles are. This book takes you from the humble origins to the triumphant present of the company in 240 pages. Prices start at $90. [Purchase]

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Rides

This X-STATIC Poly-Nylon Blend Hoodie Is The Ideal Summer Training Sweatshirt

Addressing the “Sweat” aspect of the classic workout and training sweatshirt.

Posted By Tim Huber

Partner

These Slip-On Vans Shoes Are About To Become Your Go-To Summer Footwear

Hosing them off is a breeze thanks to their one-piece injected rubber design.

Posted By Tim Huber

Partner
Featured Image

Triumph Honors Steve McQueen With A Limited-Edition Scrambler 1200 Moto

A neo-retro scrambler with a host of standard off-road upgrades.

Posted By

Apr 13, 2021

Featured Image

Toyota Just Unveiled A Suite Of 12 Gazoo Racing Factory-Tuned Car Models

A cast of characters that includes more pedestrian models like the Noah minivan.

Posted By

Apr 13, 2021

Featured Image

Bentley Takes Aim At Pikes Peak With A Bio-Fuel-Powered Continental GT3 Car

The race car aims to set a new hill climb production car record.

Posted By

Apr 13, 2021

Featured Image

Khyzyl Saleem Unveils A Slammed, Lowered, & Flared Porsche 356A

A neo-retro 356A concept partially inspired by the 964 Carerra RSR.

Posted By

Apr 12, 2021