DRIVE Watch

Hold on to your fedoras, boys, the DRIVE watch is about to blow you away. It is a concept by London designer Gus Petrikas, co-founder of the 3-D visualization startup Surfake, which specializes in architectural and product visualization as well as concept design. He is also a die hard gearhead, so no wonder his driving watch is such a must have time piece.

Reminiscent of a dial on your dashboard, the watch faces down your arm and has two sliding hands that keep the time in a completely unique but totally familiar way. Comprised of precision machined aluminum with thick leather straps, the watch has a vintage sensibility and allows you keep an eye on the time while keeping your hand on the steering wheel.

DRIVE Watch 2

DRIVE Watch 3

DRIVE Watch 4

DRIVE Watch 5