After first emerging onto the scene in 2006 with a single shop in Sydney, Australia, Deus Ex Machina has grown into a global lifestyle, custom motorcycle, and retail empire with stores and cafes stretching across the globe. And after announcing the closure of the brand’s Harajuku branch back in April, Deus has now re-established its presence in the land of the rising sun with a new Japanese storefront in Asakusa, Tokyo.
Representing Deus’ 20th brick and mortar location, the new Asakusa store is set directly beneath a freeway overpass and is part of the local area’s ongoing Tobu Railway urban development project. Like other Deus shops, the new location is a shrine to art, photography, surfing, gourmet food and drink, and of course, all things motorcycle. The Asakusa shop boasts a full restaurant, cafe, and bar serving craft cocktails and new signature rice dishes, and, as per usual, Deus has prepared a slew of product designs that are unique to this new installment, ranging from t-shirts and jackets to coffee mugs and keychains. Operating from 11AM to 8PM, the Deus Asakusa, Japan store is now open to the public. For more information, check the location’s page on Deus’ site linked below.