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The Cowboy 4 Is An Unassuming eBike Loaded With Tech & Top-Shelf Features

Electric pedal-assist bicycles have massively evolved over the last decade, with manufacturers becoming increasingly adept at delivering cutting-edge two-wheelers in discreet packages that resemble a regular pedal-powered bicycle. The all-new Cowboy 4 is a brilliant example of this, cramming a host of modern tech into an unassuming design.

Boasting 50% more torque than its predecessor, the C4 is offered in regular or step-through frame versions —both crafted from 6061 aluminum — and is comprised almost entirely of custom-designed proprietary components, with the few off-the-shelf parts present on the eBike all being of the thoroughly top-shelf variety such as a Selle Royal seat and a Gates Carbon belt drive. Powered by a 250W hub-mounted rear motor generating 33ft-lbs of torque, this 15mph pedal-assist eBike draws from a removable 360wH battery that affords a 43.5-mile range, weighs under 5.5lbs, and can be fully recharged in 3.5 hours. Other highlights include Cowboy’s own puncture-resistant tires, hydraulic disc brakes fore and aft, internally-routed cable throughout, an automatic deceleration-detecting taillight, an integrated LED headlight, and a quad-lock- and wireless charger-equipped handlebar that can accommodate a smartphone that pairs with Cowboy’s app to give realtime metrics on its range, air quality, fitness stats, turn-by-turn GPS guidance, and even theft and crash detection. Winner of a 2021 Red Dot Design Award, the entire bike weighs just 41.6lbs, too. Available now, the Cowboy 4 is priced at approximately $3,000.

Purchase: $3,000+