With an international conglomerate like Nike at its beck and call, Converse’s iconic Chuck Taylor silhouette has decided to adopt a more sustainable manufacturing process. Thank’s to the company’s recently unveiled “Renew Initiative” — a plan to better understand, revitalize, and reformat the way apparel is made — the classic high-top sneakers are entering into a new era of mindfulness.
The Renew introduces a new era of design for the high-top silhouette, integrating an inventive method of engineering and development that calls upon the industry’s latest sustainable methods. Upcycled textiles, recycled PET, and recycled cotton canvas are allocated from landfills around the world to create the Renew’s useful fabric. With the Chuck Taylor All Star as the first recipient, Converse has admitted three different styles into their lineup — the first, fashioned from 100-percent recycled polyester (from used plastic bottles); the next, upcycled denim that’s been requisitioned from landfills to create the primary components of the shoe; and finally, a proprietary process that uses cotton canvas waste to create a composite, 40-percent recycled cotton (with polyester) to form a new yarn. The first iteration of the Converse Renew is set to release on July 5th.