It isn’t everyday that an iconic product gets a redesign, and it’s far from a guaranteed success. Remember ‘New Coke?’ Gauging the reaction in the press after Converse’s unveiling of their new All Star Modern, we think these new shoes are on just about the polar opposite course.
As a whole, Converse has stuck true to the basic design of the shoe while giving them a modern flare. Both the Hi and Ox silhouettes from the storied sneaker company are being infused with Nike’ technology and being presented in six different striking colorways. Uppers on both models will feature a circular knit sock and Hyperfuse, making for a textured, sturdy, and breathable construction perfect for everyday where. Toe caps are infused with a TPU, and the outsole is made from a full phylon outsole. It’s a leap for the storied athletics brand, probably the boldest one they’ve made since joining the Nike family, but it looks like one that’ll pay off. Shoes go on sale June 16th. [Purchase]
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