Conor McGregor Proper No. Twelve Irish Whiskey

Sep 18, 2018

Category: Vices

UFC superstar “The Notorious” Conor McGregor is launching an Irish whiskey in partnership with the world’s oldest whiskey distillery, Eire Born Spirits, located in Ireland. Proper No. Twelve is a whiskey named after McGregor’s childhood home in Crumlin, Dublin 12 where he learned the art of throwing down.

Acting as founder, chairman, and majority owner of the company, McGregor also took a hand in developing the whiskey. According to McGregor, his team came up with nearly 100 blends before settling on the winner. Created in an area popular for its rich soil and pure spring water, the blend of golden grain and single malt is described to be a smooth liquor with hints of vanilla, honey, and toasted wood. Every 80-proof bottle contains the fighting Irish spirit of the UFC phenom and for every case sold, McGregor will donate $5 to local first responder organizations and charities. McGregor is looking for a knockout when Proper No. Twelve hit shelves in Ireland and the United States later this month.

Purchase: $25

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Vices

Luminox's Latest Navy SEAL Foundation Watch Honors Veterans

The military-inspired timepiece is the latest in the brand's partnership with the Navy SEAL Foundation.

Posted By Ethan Brehm

Partner

The 5 Best Travel Backpacks [VIDEO]

Hard working packs purpose built for globetrotting.

Posted By Gray Van Dyke

Partner
Featured Image

Jack Daniel’s Releases Its Highest-Proof Whiskey Ever

The new Small Batch Special Release: Coy Hill High Proof is bottled at up to 155.1 proof.

Posted By

Jul 1, 2022

Featured Image

Disney Is Selling $5,000 Star Wars Cocktails on Its Wish Cruise Ship

The “Kaiburr Crystal” drink is served in a smoke-filled droid-like vessel.

Posted By

Jun 30, 2022

Featured Image

The 10 Most Expensive Whiskies Ever Sold at Auction

Discover some of the rarest spirits in the world.

Posted By

Jun 30, 2022

Featured Image

Tamworth’s Unique Whiskey Utilizes the Stock from Invasive Green Crabs

Using a bourbon base, the distillery steeps the spirit in a mixture of crab stock and spices.

Posted By

Jun 29, 2022