It seems these days Columbia just won’t quit when coming up with new and exciting products for their outerwear apparel line, and in an effort to exist within the green movement, they’ve effectively designed one of the most environmentally sustainable rain jackets on the market. And it looks good too, gotta hand it to them.
Their design all boils down to eliminating PFC’s, which are the synthetic compounds in Durable Water Repellant (DWR) treatments that give all other jackets their water resistant qualities. Problem is, since they’re synthetic, they don’t break down in nature, leading to a continued accumulation of unnatural elements in the world we love to explore. The Columbia Outdry Extreme Eco rain jacket then maintains all these water repellant qualities of DWR jackets while eliminating PFC’s altogether.
Here, the polyester fabric is produced from recycled water bottles with each jacket using about 21 bottles per. This composition also keeps it free from dirt and stains which eliminates the need to constantly wash the item thus conserving even more water. It’s set to hit the markets in the Spring of 2017 though there’s still no word on pricing. Feel free to check out the Columbia blog on the jacket however for more information.