Topo Chico’s All-New Hard Seltzer Is Here Just In Time For Summer

Aug 3, 2020

Category: Vices

After fostering ownership of Texas’ renowned seltzer brand, Topo Chico, in 2017, Coca-Cola has spent the past couple of years working on its next big release. Citing the runaway popularity of alcoholic seltzers within the past two years, the brand’s newest endeavor is slated to take on industry giants White Claw and Truly in what can only be described as a “battle of the greats.”

Following the release of its new alcoholic beverage line in Japan, Coca-Cola has set its sights on the hard seltzer market. According to the company, the experimental beverage will utilize Topo Chico’s renowned sparkling mineral water as its base, and introduce flavors that will stand toe to toe with Boston Beer Co.s ‘Truly’ brand, as well as Mike’s Hard Lemonade‘s ever-popular ‘White Claw’ offering. In an odd twist of fate, it also appears that the Coca-Cola brand will be gifting this new seltzer to Latin American countries prior to release in the United States. As such, hard seltzer fans should expect and impending release sometime during 2021. Head to Coca-Cola’s website to learn more.

Learn More: Here

More From Vices

Dockers Modernizes The Chino With A Breathable Four-Way Stretch Fabric

The timeless staple gets a wrinkle-resistant, moisture-wicking update.

Posted By Tim Huber

Partner

Bolster Your EDC With Spyderco's All-Black Corrosion-Proof Auto Knife

A patented design marked by LC200N steel & a DLC coating.

Posted By Sean Tirman

Partner
Featured Image

The 10 Best Non-Alcoholic Beers

Booze-less brews to help you unwind without the next day regret.

Posted By

Sep 16, 2020

Featured Image

Oak & Eden’s Award-Winning Wine-Infused Bourbon Makes A Triumphant Return

Unique spirit finished with a Cabernet Sauvignon-steeped French Oak spire.

Posted By

Sep 14, 2020

Featured Image

Have A Beer With Man’s Best Friend Thanks To Busch’s Brand-New Dog Brew

Giving a whole new meaning to "hair of the dog."

Posted By

Sep 14, 2020

Featured Image

Garrison Brothers Drops Their Lauded 133.9 Proof Cowboy Bourbon For 2020

This new edition of the award-winning bourbon is limited to 6,768 bottles.

Posted By

Sep 11, 2020