Chinatown: Western Brands With Chinese Characters

Feb 11, 2015

Category: Living

Can you identify a big-name brand just by its logo? Probably. But what if the words are spelled with Chinese characters? It’s a question we never really thought to ask ourselves until Istanbul-based designer Mehmet Gözetlik confronted us with his meticulously made art project, Chinatown.

Gözetlik painstakingly handcrafted neon lights to create the logos of Western brands with the company names switched out for the generic terms, like how LEGO becomes ‘Toy’, Ford is shown as ‘Car’, and 7-Eleven becomes ‘Grocery Store.’ The whole thing is an exercise in brand recognition and seeing how corporate identities translate across cultural divides. Of course, it’s also an impressive showcase for some masterful work by Gözetlik, and if we were Burger King, we’d pony up the necessary cash for that sign right now. Check out the video below. [Via]

Chinatown- Western Brands With Chinese Characters By Mehmet Gozetlik 2

Chinatown- Western Brands With Chinese Characters By Mehmet Gozetlik 3

Chinatown- Western Brands With Chinese Characters By Mehmet Gozetlik 4

Chinatown- Western Brands With Chinese Characters By Mehmet Gozetlik 5

Chinatown- Western Brands With Chinese Characters By Mehmet Gozetlik 6

Chinatown- Western Brands With Chinese Characters By Mehmet Gozetlik 7

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Living

Save 20% Off The Best Everyday Carry Gear

Enter code Blackout2020 to save big on your next loadout.

Posted By Chris West

Partner

lululemon Puts A Modern & Athletic Spin On The Classic Men's Button-Up Shirt

A versatile long-sleeve made from technical poly blend material.

Posted By Tim Huber

Partner
Featured Image

Black Friday: The 10 Best Home Deals

Essential upgrades for the home and office offered at a major discount.

Posted By

Nov 27, 2020

Featured Image

This Cabin Cluster Offers An Unrivaled View Of Norway’s Stunning Coastline

The site was discovered by Floke Vilgerdsson in the year 868.

Posted By

Nov 25, 2020

Featured Image

This 312′ Superyacht Has An IMAX Theater, Helipad, & Military-Grade Security

A luxury vessel with a safe-room and “diplomatic-grade” conference room.

Posted By

Nov 24, 2020

Featured Image

Den Outdoors’ DIY A-Frame Cabin Kit Takes 2 People And A Weekend To Build

The final design comes in at 115sqft with an 11ft peak.

Posted By

Nov 23, 2020