Chevrolet x Hurley Colorado Z71 Concept

For as long as the internal combustion engine has been in production surfers have utilized these machines for travel to and from their favorite surf spots. And what initially began with the classic woody wagons of the 40s and 50s soon grew into the more off-road friendly scene. Partially for storage, partially because there was a need to go where no one without a 4×4 has gone before.

Take that premise and amplify it 20-fold and you have this concept truck that was released just in time for this year SEMA show in Las Vegas. It’s Chevrolet’s Colorado Z71 Hurley concept, completed in part thanks to the well-known surf brand. And because it’s meant for surfers, this Chevy concept hosts a slew of convenient features catered to the lifelong wave riders. Amenities such as a canvas-covered bed for extra shade, a custom-made surf rack, a Thule cargo rack for drying wetsuits after a surf and storing beverages. It’s also lifted and comes equipped with a set of off-road tires suited for exploring rugged coastlines and a concept air snorkel so fording a river in search of that spot during the rainy season won’t be an issue.

And we mustn’t forget about the matte finish “Seafoam Green” paint, off-road lights, and a light up bow tie kit for good measure either. And the interior seats are also made of out ventiprene, a water-resistant material that’s comparable to neoprene wetsuits. Is it the ultimate surf mobile? Absolutely. Will it ever make to market? Probably not, but one can always hope.