It’s one thing for a brand to embrace the world and environments that surround them, but it’s another to recognize those who came before and had a hand in making it all possible. The folks at Canada Goose are quite keen on the latter, which shows in their gorgeous collection of one-of-a-kind Project Atigi Parkas.
“Atigi” is actually an Inuktitut word that translates to “parka,” which is really what the project is all about. You see, Canada Goose actually commissioned these completely bespoke winter coats from 14 different legitimate Inuit seamstresses from across nine communities and four regions. Each is made entirely using traditional methods, but the bulk of the materials are all modern — including the brand’s ArcticTech fabrics — with the aim of illustrating the indigenous peoples’ unequaled craftsmanship and creativity while paying homage to their heritage. Available exclusively through Canada Goose and with sales benefiting the Inuit Tapiriit Kanatami, these winter parkas will go up for sale in early February.