First designed and branded back in the early 20th century, the “Aloha shirt” has since signified a life of relaxation, socializing, and good old fashioned R&R. It’s quite surprising then, that the aloha shirt remained stagnant for more than 71 years with little to no innovation in its design. Now, California Cowboy is here to change all that.
As part of their diverse High Water collection, the California Cowboy Chambray Shirt is the perfect low-key yet stylish way to embrace the upcoming fall season. And just like their more floral “aloha-style” options, each Chambray shirt is hand sewn and designed in California and boasts an incredibly soft Terry Cloth lining that’s custom blended, breathable, and 25 percent more absorbent than standard cotton. It also comes equipped with a dry pocket made from waterproof fabric complete with a hydrophobic zipper, a credit-card-sized bottle opener, and a reinforced bottle pocket that practically functions as an attached koozie ideal for those Labor Day booze cruises. Also available in Rancho Red or as one of their many other colorful conversation-starting options, any one of these comfortable tees is a wardrobe essential from the bbq to the tailgate.
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