Burton’s ‘One World’ Trailer Connects Snowboarding To Environmental Causes
Since its introduction in 1977, Burton has stood at the forefront of the snowboarding world. The once-meager outfit was founded in Vermont by Jake Burton Carpenter, adopting his love and enthusiasm for the outdoors. Naturally, a mission for preservation followed, and over the years, Burton began to champion righteous causes that were in-line with its environmental ethos. Now, the brand has revealed the trailer for its newest film, One World — an emotionally-jarring illustration of the connections that link snowboarding to its community.
The film is slated to premiere this fall and follows 39 of the team’s diverse riders as they take on obstacles in a number of the world’s most idyllic snowboarding locales. Riders like Anna Gasser, Terje Haakonsen, Ben Ferguson, Kelly Clark, Ayumu Hirano, and Julia Marino are highlighted, shredding substantial faces, creasing, and cutting through freshly-applied powder, and dropping into peaks from the team’s eye-catching helicopter. As you might expect, Burton’s latest film is expertly-crafted in terms of cinematic gravitas, storytelling, and enthusiasm, placing its heart and soul into the individuals that represent its mission on a daily basis and laying its intentions bare for the world to see. Head to Burton’s website to find out more or watch for the film to drop on Amazon Prime starting November 17th.
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