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Bulova Celebrates Sinatra’s Impeccable Style Via Its ‘My Way’ Watch Collection

In 1950s America, few (if any) individuals were as popular or universally adored as Frank Sinatra. On top of an illustrious career in music and film, “Ol’ Blue Eyes” was also famous for his impeccable style — a trait he remains known for even today, as evidenced by Bulova’s announcement of a new Frank Sinatra Watch Collection.

In total, Bulova — which was actually the title sponsor for The Frank Sinatra Show in the 1950s — is releasing four Sinatra watch collections all named after iconic Sinatra tracks, the first of which is available now. Dubbed the “My Way Collection,” the watch features a 29.5mm (W x 47mm H) Art Deco-themed rectangular stainless steel case, a Miyota Caliber 1L45 Quartz movement, gold hands and crowns, Sinatra’s signature on the dial, and is paired with a leather strap and offered in a bare steel version with a black dial, and a gold-colored-cased version paired with a white dial — priced at $495 and $525 respectively. Sold in a special gift wooden gift box, the My Way Collection appears to draw inspiration from horological specimens worn by the New Jersey-born singer, combining elements from his rectangular Audemars Piguet timepiece, as well as his famous rose gold Gruen watch.

Purchase: $495+