American beer giant Budweiser is no stranger to all manner of collaborative apparel projects, though in the past the results have been generally lackluster. The same can’t be said for the pale lager purveyor’s latest joint clothing effort with noted streetwear brand, HYPE.
Using the Anheuser-Busch property’s distinctive — and patriotic — colors, the trendy clothing outfit has delivered an array of Bud-themed digs, for both men and women. The collaborative collection includes a number of sweatshirts, t-shirts, long-sleeve shirts, a collared shirt, shorts, a bomber-style jacket, and full-patterned top and bottom tracksuits. There’s also a backpack with a removable bottle-opener and an inner-liner that acts as a cooler. On top of the Budweiser colors, the clothes also feature unique branding from both companies, which are releasing the new collection via a party in East London at Kachette, Old Street on November 14.
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