Bud Light Built A 1-Of-1 Hybrid Koozie-Projector-Console To Benefit Charity

Nov 18, 2020

Category: Tech

Budweiser is certainly no stranger to novel marketing projects and campaigns, with the American brewery boasting a long history of noteworthy, idiosyncratic adverts and promotions. Bud’s latest marketing stunt just might be the brand’s most unique to date, with the company delivering a hybrid six-pack, doozie, projector, and video game console that’s being auctioned for charity.

No bigger than your average six-pack, the console features two cans that accommodate the system’s pair of controllers and two faux cans that act as beer koozies. The rig is also equipped with 16GB of memory, a built-in mini projector (with HDMI, power, and USB-A ports), and six preloaded games including SoulCalibur VI, Tekken 7, and R.B.I Baseball 20 to name a few. The console also sports integrated blue LED lights, blending old-school and new-school visual themes. Appropriately christened the “BL6 The Coolest Console Ever,” only a single unit is being produced, with all proceeds being matched by Budweiser before being given to the National Restaurant Association Educational Foundation. As of the time of writing, bidding has reached $4,020, with five days remaining on the sale.

Purchase: $4,020+

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Tech

Give'r Further Fortifies Its 4 Season Glove With A Rugged Waxed Coating

Vintage-inspired insulated winter gloves crafted from modern, top-shelf materials.

Posted By Tim Huber

Partner
Featured Image

Apple’s M1 Pro & Max-Equipped MacBook Pros Are Its Most Powerful Ever

With 3.7-times faster speeds & up to 21 hours of battery life.

Posted By

Oct 18, 2021

Featured Image

Apple’s Third-Gen AirPods Offer Extra Battery Life & a Familiar Design

The wireless earbuds are currently available for pre-order.

Posted By

Oct 18, 2021

Featured Image

Nokia Released a Modern Version of Their “Unbreakable” Cell Phone

The iconic "brick" phone makes its long-awaited return with some new features and, of course, Snake.

Posted By

Oct 15, 2021

Featured Image

RockShox Introduces the Only Fully Active Mountain Bike Suspension System

A state-of-the-art smart, electronically-controlled suspension collection.

Posted By

Oct 14, 2021

Featured Image

Bowers & Wilkins Adds Smart Features to Their Zeppelin Speaker

The powerful new speaker is geared toward the modern age.

Posted By

Oct 13, 2021