BrewDog Is Hiding 10 $20K Solid Gold Cans In Its Punk IPA Multipacks

Dec 29, 2020

Category: Vices

Between dropping taxidermied cats across London, changing its founders’ names to Elvis, and contesting the title for the world’s strongest beer, BrewDog is no stranger to publicity — both good and bad. However, the Scottish-based brewery’s latest stunt is easily its most ludicrous to date. Familiar with the frenzy incited by five special foil tickets, BrewDog had just one thing to say to the Roald Dahl and his famed chocolate tycoon — “hold my beer.”

Earlier this autumn, BrewDog announced that it would be randomly including 10 gold-wrapped cans in and amongst its existing stock of Punk IPA. Upon finding the limited-run replica, lucky winners will take home a corresponding 24-carat gold can as well as £10,000 worth of company shares and a VIP tour of the BrewDog Brew HQ located in Aberdeenshire, Scotland. Valued at nearly $20,000 apiece, each solid gold can is crafted by the same smiths who make the trophies for the FA and Ryder Cups. You can find the cans hidden in Punk IPA 12 packs, Punk IPA 24-can bundles, and Punk IPA 48-can bundles purchased on the BrewDog website. With nine of the 10 cans already claimed, you’ll have to act fast if you want a shot.

Learn More: BrewDog

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Vices

These 4-Way Stretch Laser-Cut Shorts Offer Optimal Airflow & Performance

Woven construction athletic shorts with split and bonded hems & zippered pockets.

Posted By Tim Huber

Partner

Keep It Cool On The Golf Course With This Performance-Focused lululemon Apparel

A winning shirt and pants combo that's as smart as it is sporty.

Posted By Gray Van Dyke

Partner
Featured Image

20 Essential Bottles To Start Your Home Bar

With these tipples at your disposal, you’ll become an expert mixologist in no time.

Posted By

Jul 22, 2021

Featured Image

The 12 Strongest Beers You Can Buy

Boozy brews that'll have you feeling a buzz before you know it.

Posted By

Jul 21, 2021

Featured Image

The Last Drop Unveils Its Very Own 50-Year Signature Blended Scotch

An elite half-century-old whiskey release limited to only 500 bottles worldwide.

Posted By

Jul 19, 2021

Featured Image

This Whiskey Was Aged In An 18-Wheel ‘Rolling Rickhouse’ For 6K Miles

Believe it or not, this WhistlePig rye was even used to fuel a Challenger Hellcat.

Posted By

Jul 12, 2021