Breitling first launched its “squad” concept back in 2018, handpicking three leading figures across a variety of professions in an effort to market its watches to consumers. One such group was the Breitling Triathlon Squad, a roster of elite multisport athletes composed of Jan Frodeno, Chris McCormack, and Daniela Ryf. Having taken these athletes’ input on what makes the perfect sports watch, Breitling is now releasing the all-new Endurance Pro.
Inspired by the Breitling Sprint of the 1970s, the Endurance Pro redefines the Swiss watchmaker’s commitment to sports performance. It features a case and a buckle made of durable Breitlight, a material 3.3 times lighter than titanium and 5.8 times lighter than stainless steel. As the newest member of Breitling’s Performance line, the Endurance Pro sports a robust SuperQuartz movement — ideal for withstanding the rigors of daily training. Wrapping things up is a comfortable Diver Pro strap, available in five colors matched to the bezel. As part of the Endurance Pro launch, Breitling has announced a Strava Challenge in which participants will be eligible for a giveaway including the Endurance Pro and several other prizes. You can pick up the Breitling Endurance Pro today for $3,000.