Braun Celebrates 100 Years With A Virgil Abloh-Reimagined Dieter Rams Stereo

Mar 17, 2021

Category: Tech

Love him or hate him, there’s no denying that Virgil Abloh is one of the “in” designers of the present moment. From founding Off-White to taking over as creative director of Louis Vuitton, the London-based creative has already made quite the career for himself in the fashion industry.

However, Abloh’s latest work isn’t some eye-catching apparel piece or hotly-awaited sneaker release; in fact, it’s a stereo system. Based on the 1965 Wandanlage originally designed by Dieter Rams, it’s a wall-mounted hi-fi setup celebrating Braun’s 100th anniversary. As such, Abloh has given it a polished chrome finish that takes influence from such icons as the brand’s T1 toaster, Paul Wall’s wire wheels, and even his own personal cultural and musical references throughout the last century. And, rather than updating the piece with modern technology, he’s opted to leave it as is — instead celebrating Rams’ design for its timeless endurance. But the best part is that in addition to the Wandanlage, Abloh has also remixed a Braun-exclusive track in collaboration with The Chopstars, giving his work some functional expression.

Learn More: Braun

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