Off-White Reimagines A Design Icon With Their Braun Alarm Clock Collaboration

Feb 23, 2021

Category: Gear

Chances are that you don’t use an alarm clock, but maybe you should. Using the alarm function on your phone to wake up often leads to endless scrolling in bed, which is generally viewed as a rather unhealthy way to start your day. So if you’re looking to get a healthier start, it may be time to switch to an old-school alarm clock. And if you’re gonna do that, then why not at least pick out a clock with some panache like the new Off-White x Braun BC02 alarm clock collaboration.

The clock is the result of the fashion label’s unexpected new collab with the no-nonsense consumer products company. Off-White has taken Braun’s iconic BC02 travel alarm clock design and reimagined it in striking monochromatic colors. Available now in a high-saturation orange version — with a muted blue variant to follow at a later date — these colors were chosen by Off-White’s founder Virgil Abloh to “stand out in an interior design setting.” The battery-operated alarm clock marks the start of an ongoing partnership between the brands, with the promise of more products on the horizon. Hopefully, they’ll all be as refreshingly simple as this one.

Purchase: $70

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Gear

Flint and Tinder’s Quilted Waxed Shirt Jacket Is Built for Year-Round Wear

Huckberry’s esteemed house brand makes use of waxed cotton from the pioneers behind it.

Posted By Yoni Yardeni

Partner

The 7 Best Minimalist Wallets For EDC [VIDEO]

Streamlined front-pocket wallets built to declutter your daily carry.

Posted By Gray Van Dyke

Partner
Featured Image

Arc’Teryx’s Aerios AR Mid GTX Boots Are Tailored Toward Backpackers

The techwear brand's new stompers boast a GORE-TEX membrane.

Posted By

Jan 21, 2022

Featured Image

Nike Reveals Its Dynamically Lightweight ZoomX Streakfly Shoes

The brand's latest running shoes are tailored toward short and middle-distance training.

Posted By

Jan 20, 2022

Featured Image

The 15 Best Tactical Jackets in 2022

Weatherproof and rugged jackets to help you tackle the elements.

Posted By

Jan 20, 2022

Featured Image

LEGO’s Intricate Globe Set Invites You to Take on the World in 2,585 Pieces

The 40th LEGO Ideas set to date is simply named The Globe.

Posted By

Jan 20, 2022