Off-White Reimagines A Design Icon With Their Braun Alarm Clock Collaboration

Feb 23, 2021

Category: Gear

Chances are that you don’t use an alarm clock, but maybe you should. Using the alarm function on your phone to wake up often leads to endless scrolling in bed, which is generally viewed as a rather unhealthy way to start your day. So if you’re looking to get a healthier start, it may be time to switch to an old-school alarm clock. And if you’re gonna do that, then why not at least pick out a clock with some panache like the new Off-White x Braun BC02 alarm clock collaboration.

The clock is the result of the fashion label’s unexpected new collab with the no-nonsense consumer products company. Off-White has taken Braun’s iconic BC02 travel alarm clock design and reimagined it in striking monochromatic colors. Available now in a high-saturation orange version — with a muted blue variant to follow at a later date — these colors were chosen by Off-White’s founder Virgil Abloh to “stand out in an interior design setting.” The battery-operated alarm clock marks the start of an ongoing partnership between the brands, with the promise of more products on the horizon. Hopefully, they’ll all be as refreshingly simple as this one.

Purchase: $70

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