Brandless

Jul 13, 2017

Category: Living

Ever wish you could just pay the same price for everything you picked up at the grocery store? Yeah. Neither have we. But apparently the team behind Brandless think that it is the wave of the future.

The online retailer with the Catch-22 of a name is doing something no other store has ever tried before; they’re selling everything for just $3. Yes. Everything. Whether it be soap, gluten free pancake mix, quinoa puffs, tea, or even knives – it is all selling for a flat rate of three bucks. The thinking behind this is that customers won’t have to spend time worrying about how much something costs. The team pioneering this venture (which just raised something like $50 million in funding) argue that they can make all of this work in part because they’re not charging the ‘brand premium’ that their competitors do. We’re not so sure about that, but we’re more than happy to buy ourselves a bunch of snacks for just a few bucks.

Purchase: $3

HiConsumption is reader-supported. When you buy through links on our site, we may earn an affiliate commission. Learn more

More From Living

This 26L CORDURA EDC Backpack Was Inspired By Special Forces Medical Packs

A rugged limited-edition collab between GORUCK & Huckberry.

Posted By Tim Huber

Partner
Featured Image

Get An Insider Look At NASA’s Operations With This Stunning Coffee Table Book

The product of nearly a decade's worth of trust-building and actual shooting.

Posted By

Jan 20, 2021

Featured Image

This EV Catamaran Concept Houses Two Electric Motorcycles In Its Rear Hulls

The ultimate ocean-going vessel for motorcycle and yacht enthusiasts.

Posted By

Jan 15, 2021

Featured Image

Zaha Hadid Is Actually Building This Futuristic Tower At China’s Shenzhen Bay

It's being built to serve both businesses and individuals alike.

Posted By

Jan 14, 2021

Featured Image

TruckHouse’s Rugged BCT Camper Is A ‘Race Yacht Built On A Trophy Truck’

A 21' luxury camper constructed atop a Toyota Tacoma TRD Pro platform.

Posted By

Jan 13, 2021

Featured Image

Patriot Campers Unveils A Rugged Off-Road Toy Hauler & Basecamp Rig Lineup

With well-appointed accommodations for dirtbikes, UTVs, and four adults.

Posted By

Jan 12, 2021